Brief → treatment → shoot → paid

Run the whole job — one swell.

Turn a client brief into a designed treatment, run shoot day, and get the invoice paid — one continuous workflow for creative studios.

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Company overview

Monday, Sep 1

Good morning, Sam.

Here is what deserves attention across the company today.

Today

3 priorities

Finalize call sheet

Due 2:00 PM

Midnight Drive · Shoot tomorrow

Approve treatment v4

Client review

Northbound Campaign

Follow up on invoice

$8,400

River House · 12 days overdue

Company pulse

active projects

$48.2k

outstanding

92%

crew confirmed

Invoice paid

+$34,000

Contract signed

Cody Johnson · MSA

One continuous job

Brief to treatment. Shoot day. Paid invoice.

Stop stitching tools together for every job. Design the treatment, run the shoot, and get paid — all on the same project record your studio already lives in.

Brief → designed treatment without leaving the job
Shoot day call sheets, crew, and locations on the same project
Invoice from the wrap — deposits, balances, paid

productionswell.com/projects/midnight-drive/production

Projects / Midnight Drive

MD-026 · Active production

Midnight Drive

Neon Union · Music video · Sep 2–Sep 12 · Nashville, TN

In productionOpen shoot day

OverviewCreativeProductionPeopleMessagesFinancePost & DeliveryDocuments

Shoot Day 01

Tuesday, Sep 2 · Nashville, TN

Ready for crew

8 of 9 required items complete

89%

6:30 AM

Crew call

Basecamp

Confirmed

8:00 AM

First shot

Warehouse stage

Ready

6:42 PM

Golden hour

Exterior

Weather watch

Crew

18 / 19

DirectorConfirmed

1st ACMissing

GafferConfirmed

Workflow on rails

From proposal to signed contract in minutes.

Send branded proposals, collect e-signatures, and auto-generate deal memos for your crew — all without leaving the platform. No DocuSign. No paying for tools you don't need.

Branded client portals with one-click acceptance
Built-in e-signature with PDF audit trails
Deal memos auto-fill from crew records

app.productionswell.com/proposals

Creative

Proposals

Creative Proposal

Nike × Hardy — Brand Campaign

We'll craft a cinematic brand story that captures the energy of the stadium tour…

Essential

$14,500

Signature

$24,000

Premium

$38,000

✓ Accept proposal

AI built into every workflow

Production intelligence, not just automation.

Every AI tool in Production Swell knows your org — your past vendors, your crew rates, your shoot history. It's not a generic chatbot bolted on. It's production-aware AI that saves real hours on every job.

Brief → full storyboard, schedule, and casting notes in one click
Photo culler ranks 500 shots and returns keep/reject in under a minute
Vendor recommender pulls from your org's booking history and avg rates
AI permit applications drafted for LA, NYC, Atlanta, and beyond
Rate negotiator gives you a counter-offer script before the call

✦Production AI — powered by Anthropic

🎬

Brief → Storyboard

Frame

🗓️

Shoot Scheduler

Frame

🎭

Casting Director

Frame

🖼️

Photo Culler

Frame

✅

Deliverable QC

Frame

🏢

Vendor Recommender

Budget

🧾

Receipt Inbox

Budget

📋

Permit Generator

Scout

💡

Rate Negotiator

Crew

🎙️

Voice → Treatment

Pitch

AI tools unlock with the apps on your plan57 AI tools

Every AI use

57 tools. Mapped to the job.

AI unlocks with the apps on your plan — not as a bolt-on chatbot. Cross-cutting tools (daily briefing, assistant) ship with every paid plan.

Creator · 1,000 credits/moProducer · 2,000 credits/moFull Studio · 7,500 credits/mo

Clients

Leads, clients, intake, meetings, calls — where new revenue starts.

No CreatorProducerFull Studio

Lead scoring
Auto-prioritizes new inquiries by likelihood to convert — pulls from past patterns and the inquiry itself.
Personalized follow-up emails
Drafts warm, stage-aware follow-up notes — knows the difference between "qualified" and "proposal sent".
Duplicate client detection
Catches near-matches like "Nike, Inc" vs "NIKE Inc.", different emails for the same person, etc.
Meeting note extraction
Paste a transcript or voice memo → AI extracts summary, action items, decisions, requirements, and auto-links them to the right lead or project.
Email template generator
Describe the kind of email you need ("polite past-due, friendly tone, mentions 50% deposit") and AI writes the subject + body using the right variables.

Treatment

Proposals, contracts, clauses — close deals faster, sound more professional.

CreatorProducerFull Studio

Proposal AI drafting
Builds a full proposal (packages, add-ons, intro copy) from a lead with one click.
Copy enhancement
Tightens weak proposal copy without losing your voice. Surgical edits, not generic rewrites.
Pitch deck generation
Auto-generates a branded slide deck from your proposal — packages, pricing, deliverables, the works.
Smart clause library
Ask for the clause you need (kill fee, IP transfer, mutual indemnity, non-disparagement…) — AI drafts vetted, plain-English language.
Smart contract templates
Suggests the right contract template based on project type and client history.

Invoicing

Invoices, bills, mileage — gets paid, stays on top of cash.

No CreatorProducerFull Studio

Payment reminder drafts
Writes tactful, payment-stage-appropriate reminder emails for overdue invoices — tailored to the client, amount, and how late it is.
Dispute response drafts
Drafts firm-but-friendly responses when a client disputes an invoice.
Line-item suggestions
Auto-fills invoice line items from the linked budget — no double entry.
Bill timing optimizer
Proposes a payment schedule that maximizes cash on hand — considers due dates, early-pay discounts, and upcoming collections.
Mileage auto-categorization
Infers whether a trip is billable, reimbursable, commute, or personal — suggests the right project to bill it to.

Crew

Contractors, deal memos, performance — assemble the right team faster.

No CreatorProducerFull Studio

Optimal crew assembly
Builds an entire crew from a shot list and budget — matches contractors by role, day rate, and availability.
Rate benchmarking
Tells you if a contractor's day rate is fair for their role, market, and experience.
Performance review drafting
Drafts a balanced post-shoot review from ratings and notes — keeps your records honest and shareable.
Onboarding checklist
Generates a tailored onboarding list per contractor (W-9, bank, certs, gear) — sized to the engagement.
Deal memo drafting
Writes deal memos in your voice — payment terms, scope, kill fees, IP handling included.
Skill gap analysis
Tells you which roles your roster is light on — useful before a busy season.
Crew brief generation
Generates a per-person brief before each shoot — what they're doing, who they report to, kit they need.

Shoots

Projects, days, treatments, storyboards, deliveries — the production heart.

CreatorProducerFull Studio

Project status summary
One-button AI brief of where the project stands — health (green/yellow/red), risks, action items.
Smart project templates
Scaffolds shoots, budget skeleton, crew, and deliverables based on project type.
Treatment generation
Drafts a full treatment from a one-line brief — tone, visual references, director's note.
Color palette extraction
Extracts a palette from reference images and applies it to the treatment.
Treatment → Storyboard
Turns a finished treatment into an editable storyboard in one click.
Storyboard frame generation
Generates frames from a shot list or scene description.
Whiteboard OCR
Snap a photo of a hand-drawn storyboard — AI digitizes it into editable frames.
B-roll suggestions
Suggests b-roll shots that fill gaps in your coverage.
Shoot order optimization
Re-sequences frames to minimize lighting changes, location moves, and wardrobe swaps.
Pre-shoot brief
Catches gaps before shoot day — missing call sheet, unconfirmed crew, no shot list, etc.
AI-written wrap notes
When a shoot wraps, AI auto-writes a 1–2 sentence wrap note into the project activity log.
Production timeline
Generates a pre-production timeline (T-30d, T-14d, T-7d, T-1d, day-of) personalized to the shoot.
Deliverable naming check
Flags inconsistent slating, wrong client name in filenames, missing version numbers — before clients see them.
Engagement wrap-up email
When a project closes, AI drafts a personalized thank-you, testimonial ask, and referral invite — sized to the engagement.

Budget

Budgets, vendors, expenses — keep margins healthy without spreadsheet fatigue.

CreatorProducerFull Studio

Production Format budgeting
Pro mode for studio shoots — A–U sections, 4-digit accounts, fringes, estimate-vs-actual topsheet. Industry-standard hierarchical layout.
Smart budget templates
Builds a line-item budget from a project brief — saves an hour per quote.
Industry benchmarks
Tells you if your day rates, markups, and line items match market norms.
Variance explanation
When a budget overruns, AI tells you *why* — which categories blew up, what's driving it, what to renegotiate.
Overrun warnings
Catches overruns early (at 80%+) and surfaces them on the project page.
What-if modeling
Ask "what if we cut 2 shoot days?" — AI shows the new numbers across budget, crew, and margin.
Receipt scanning
Snap a receipt → AI reads the vendor, amount, date, and category — saves the expense in one tap.
Vendor price-creep detection
Flags when a recurring vendor's rates have crept up.

Scheduling

Locations, call sheets, day sheets — recon-grade prep, in minutes.

CreatorProducerFull Studio

Location scout brief
Generates a full scout brief for any location — sun angles, crowd noise, permit notes, access gotchas.
Permit research
Tells you what permits are likely required for a shoot at this location.
Weather contingency
Proposes weather backup plans tied to the actual forecast and location.
Insurance requirements
Estimates coverage requirements per the location's rules.
Multi-stop routing
When comparing 3+ locations, AI proposes an efficient day-of route between them.
Crew kit suggestions
Suggests what kit (lighting, support, audio) makes sense for this location's ambient conditions.
Crowd noise prediction
Predicts the noise environment at this location at the shoot time.

Cross-cutting

AI that watches everything and gives you the headline.

CreatorProducerFull Studio

Daily briefing
Every dashboard visit, AI surfaces today's priorities and alerts — cached per session so it never feels chatty.
Anomaly detection
Watches your business for unusual patterns — unexpected spend, lead-source shifts, win-rate drops.
Revenue insights
AI-written commentary on your analytics — explains what's driving the numbers.
AI assistant chat
Ask anything about your studio in plain English — AI queries your data and answers.
Voice memo structuring
Record a voice note → AI transcribes and structures it as a meeting note or expense or task.
Event-driven automation
When a proposal is accepted, lead advances. When a contract is signed, lead books. When all deliveries are approved, project completes. When the project completes, the wrap-up email is offered.

See it on the tour Compare plans

Data that tells the truth

Know your numbers. Grow your studio.

Revenue by client, pipeline conversion rates, crew costs — real data, not spreadsheet guesswork. See where your time and money actually go.

Conversion rates by lead source
Project-level margin tracking, budgeted vs. actuals
Client lifetime revenue at a glance

app.productionswell.com/invoices

Finance

Invoices

Invoice #INV-0042

Nike Brand Shoot · Due Jun 15, 2026

Deposit due

Description	Qty	Rate	Total
Full-day production crew (8 hrs)	8	$250	$2,000
RED camera package + lenses	1	$1,200	$1,200
Location permit & scout fee	1	$800	$800
Post-production & color grade	1	$3,500	$3,500